When Michigan signed on with Nike and the Jordan brand, expectations on the new jersey and apparel designs went through the roof. And for good reason. Nike has been the pinnacle of football jerseys and apparel while Jordan is one of the biggest boutique (for lack of a better word) brands in the world. That Jumpman logo is something sneaker heads, recruits and fans of sporting apparel want, and now Michigan is the only football program to have it.
On Sunday night, the streets of Ann Arbor were shut down for the apparel launch. That event included speeches from the likes of Jim Harbaugh, Lamarr Woodley, Jimmy King and Rashan Gary. So, it was obvious that the jersey release on Tuesday was going to be memorable as well.
While the apparel launch at The MDen was perfect for a college, the jersey launch in Detroit at the Ford Piquette Plant was a scene out of futuristic fashion runway show:
The stage is set. #GoBlue #HAILMichigan #ForgedForGreatness pic.twitter.com/kmOUMmWLol
— Michigan Football (@UMichFootball) August 2, 2016
It’s Official @Jumpman23 pic.twitter.com/8NZLQHmRoY
— Coach Harbaugh (@CoachJim4UM) August 2, 2016
It’s here. Our new @Jumpman23 uniform. 〽️#GoBlue #HAILMichigan #ForgedForGreatness pic.twitter.com/on2usHf5xU
— Michigan Football (@UMichFootball) August 2, 2016
Michigan & Nike unveil Jordan football uniforms pic.twitter.com/bjFNBfqIQw
— Darren Rovell (@darrenrovell) August 2, 2016
LIVE on #Periscope: Jordan jersey unveiling… https://t.co/jgmtEXtX98
— Brandon Brown (@BSB_Wolverine) August 2, 2016
Here he is pic.twitter.com/nNU4c8os8p
— Anthony Broome (@anthonytbroome) August 2, 2016
Harbaugh at jersey reveal pic.twitter.com/Bbp6CT6Scs
— angelique (@chengelis) August 2, 2016
Door opens to reveal display of gear, Charles Woodson pic.twitter.com/hSydKgWcjK
— Orion Sang (@orion_sang) August 2, 2016
Woodson on Nike pic.twitter.com/85ztZmZMvJ
— angelique (@chengelis) August 2, 2016
“Greatness, meet greatness.” – @LaMarrWoodley #GoBlue #HAILMichigan pic.twitter.com/Albkd1Xxrz
— Michigan Athletics (@UMichAthletics) August 2, 2016
Harbaugh and players pic.twitter.com/ADTEOPEAZ4
— angelique (@chengelis) August 2, 2016
Jourdan Lewis pic.twitter.com/0UGboMtg8h
— angelique (@chengelis) August 2, 2016
The jerseys for 2016 pic.twitter.com/R2d10h8VEb
— Anthony Broome (@anthonytbroome) August 2, 2016
Full photo gallery from Michigan’s Jumpman jersey unveil (from @MelanieMaxwell) https://t.co/idaASi9sR0 pic.twitter.com/ihCwZrZgKM
— Nick Baumgardner (@nickbaumgardner) August 2, 2016
Those are matte helmets. Michigan spokesman says the plan is to wear those this season. That’s new. pic.twitter.com/5taVBAjmWs
— Nick Baumgardner (@nickbaumgardner) August 2, 2016
Best look I can get pic.twitter.com/ZbEFaoQNj1
— Anthony Broome (@anthonytbroome) August 2, 2016
— Anthony Broome (@anthonytbroome) August 2, 2016
Still Iconic. pic.twitter.com/SMTquow5vq
— Michigan Equipment (@HailEquipment) August 2, 2016
With new deal, Nike will make Jim Harbaugh’s khakis pic.twitter.com/1mfrs2hdnE
— Darren Rovell (@darrenrovell) August 2, 2016
It’s official. @UMichFootball and @Jumpman23.
HAIL » https://t.co/b5QG89Hrhu#GoBlue #HAILMichigan pic.twitter.com/y3mLrM5se7
— Michigan Athletics (@UMichAthletics) August 2, 2016
What do you think of the new Jordan jerseys? Join in on the conversation on The MGoFish Bowl now!
Photo Credit: GoBlueHailMichigan
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